Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 3 of 3 for “"Print ad"”.
-
The effect of attitude towards a print ad on intention : an analysis of gender representation for brand X
… do attractive female models used in product advertising influence target customers. This was taken into account in terms of both attitude and intention, and how they affect each other. The aim was investigated by adopting a quantitative measure, using online questionnaire host Qualtrics. …
-
Perception and Reality: An Examination of American Print Advertising
I contend current American print advertising relies on the objectification of the body, both male and female, in conjunction with the use of utopian ideals to sell products. The nature of the print ad and mass media is such that they gratuitously inform our cultures ideas on gender and normalcy. By …
-
Aqui a natureza é a estrela : mesclagem conceptual e redes de espaços mentais na campanha Hollywood da Hortifruti
… tem como objetivo analisar a criatividade e o imaginário presentes na conceptualização da publicidade por meio das metáforas dos anúncios impressos da campanha publicitária Hollywood, da marca Hortifruti, sob o processo de mesclagem conceptual. O seu foco está nas metáforas …