Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 11 of 11 for “"Print Advertising"”.
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Perception and Reality: An Examination of American Print Advertising
I contend current American print advertising relies on the objectification of the body, both male and female, in conjunction with the use of utopian ideals to sell products. The nature of the print ad and mass media is such that they gratuitously inform our cultures ideas on gender and normalcy. By …
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Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
… sector spends millions of dollars each year advertising to consumers. This is a considerable investment for companies seeking effective ways to inform and persuade the consumer. Consequently, retailers need to develop creative message strategies and tactics that will positively affect …
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The Use of Non-Verbals in Print Advertising: a Comparative Study Across Ten Publication Years
This study examines the presence of nonverbals in print advertising over a ten-year period. The growth of nonverbals in print advertising and the types of nonverbals used recently, five years ago, and ten years ago are considered. This study also tries to uncover any general trends in print …
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The Myth of Intellectuality and Development: Exploiting the Feebleminded Subject in Discourses of American Philanthropy
… exemplary feebleminded subject while magazines, print advertising, books, science journals, and motion pictures popularized the idea that the so-called feebleminded class was both a burden and a threat to national and global progress. Institutions linked the feebleminded, idiot, imbecile, and …
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Marketing the Myth: The Racial Commodification and Reclaiming of Aunt Jemima
<p>Through an analysis of print advertisements and of research gathered at the Jim Crow Museum of Racial Memorabilia, this thesis intends to explore how the Aunt Jemima brand from the early 1890’s to the present day has utilized multiple marketing strategies in order to garner consumer attention. …
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Modeling Conversions in Online Advertising
… online purchasers and how to predict such sales. Advertising as a field has long been required to pay for itself---money spent reaching potential consumers will evaporate if that potential is not realized. Academic marketers look at advertising through a traditional lens, measuring input …
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Modeling Conversions in Online Advertising
… online purchasers and how to predict such sales. Advertising as a field has long been required to pay for itself---money spent reaching potential consumers will evaporate if that potential is not realized. Academic marketers look at advertising through a traditional lens, measuring input …
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Black Business as Activism: Ebony Magazine and the Civil Rights Movement
… century, <em>Ebony</em>, JPC used the medium of print advertising within the media to showcase positive representations of African Americans – uncommon at the time. This piece will analyze the connection that JPC as an organization had with the civil rights movement through its efforts in …
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CONSTRUCTING THE WEST IN CHINESE MAGAZINE ADVERTISING: A CONTENT AND SEMIOTIC ANALYSIS
… these images are constructed in Chinese magazine advertising. It utilizes quantitative content analysis, facilitated by semiotic analysis to approach issues of race, gender and power reflected in the images of the West. Methodologically, this study sees quantitative content analysis and semiotics …