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Showing 1 to 1 of 1 for “"Priming Effect Theory"”.
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Homosexual Representation Diversity in Media: The Role of Associative Interference in Diminishing Stereotypes and Improving Attitudes
… change at both the explicit and implicit levels. Priming Effects Theory suggests that one's attention can be directed to recognize and focus on certain traits. To disperse traits of homosexuality, Associative Interference, which suggests an inverse relationship between the size and complexity of …