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Showing 1 to 1 of 1 for “"Pricing--Econometric models"”.
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Dynamic Targeted Pricing in B2B Settings
This research models the impact of firm pricing decisions on different facets of the customer purchasing process in business-to-business (B2B) contexts and develops an integrated framework for inter-temporal targeted pricing to optimize long-term profitability for the firm. Pricing decisions in B2B …