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Showing 1 to 2 of 2 for “"Pollay"”.
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Controversial advertising in the UK : its regulation and practitioner ethical decision making
… (Preston, 1996); or harmful social consequences (Pollay, 1986). The UK advertising industry use self-regulation via voluntary codes of practice to maintain acceptable standards; address stakeholder complaints and forestall government intervention (CAP, 2012). Before advertising is placed, media …
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Are U.S. and French Cultural Differences Reflected in Advertising Appeals?
… research of Albers-Millers and Gelb with some of Pollay's value appeals used in advertising, this study successfully replicated 3 of 8 dependant relationships when analyzing the content of print magazines in U.S. and France. Going beyond the scope of a highly educated audience in which Hofstede's …