Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 9 of 9 for “"Political marketing"”.
-
Corruption and political marketing: a game theoretical approach
… corrupt politician uses the resources to finance political campaigns and the bureaucrat to buy goods and services. Any illegal withdraw from the treasury diminishes the politician’s capability to improve social welfare. Politicians care about votes, bureaucrats care about money, and voters care …
-
Kandidatų į Lietuvos prezidentus Facebook paskyrų analizė rinkiminiu laikotarpiu: kokius komunikacinius įrankius naudoja politikai? /
… technologies open new possibilities for political communication. Social networks are among the most convenient methods for political self promotion in the current age of technology. Currently, most popular network is Facebook, which is extremely appealing to political figures. Considering …
-
Reaching Constituents in the Digital Age
… that has come with the shift to a brand-focused, political marketing approach to political communication. Such centralization complicates an MP's capacity to communicate with constituents in a way aligned with the MP's own values and authenticity. In their constituency communication, MPs already …
-
Absent Mandate? The Role of Positional Issues in Canadian Elections
Positional issues are political issues that generate disagreement among citizens and divide the electorate. Voting theories conventionally assume that positional issues have little effect on how individuals vote and that parties have little incentive to develop issue-based electoral strategies. …
-
The British New Right and the Problem of Public Opinion, c.1965-1987
… they resolved to change the terms of British political debate. The culmination of these efforts, John Hoskyns and Norman Strauss’s ‘Stepping Stones’ project, constituted an ambitious and systematic effort to transform voters’ ‘Mental Sets’. While they had some success initially in converting …
-
Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective
… behaviour in the context of both commercial and political environment. However, there has been little research aimed at linking voters’ value priorities, and the influence of these values in the formulation and implementation of successful organizational strategies.This dissertation is concerned …