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Showing 1 to 2 of 2 for “"Political Ads"”.
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A Comparative Content Analysis of Televised Political Advertising in the United States and Canada in 2004 and 2008.
<p>Analyzing 195 televised political ads from the United States and Canada in 2004 and 2008, this research studies the use of issue and image ads and the attack, acclaim, and contrast function of ads in presidential and federal elections. Results indicate that there is no statistical difference in …
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Memory for Positive, Negative, and Comparison Ads: Studying Semantic Associations Between Candidates and Issues Using EEG
Political advertisements are a ubiquitous force during political campaigns. The 30-second TV spot is a particularly prominent form of political advertising, securing the bulk of advertising expenditures. Although political TV ads arouse contempt and condemnation from politicians, the media, and …