Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 1 of 1 for “"Platform merger"”.
-
Essays in industrial organization
… is extensively used for ad targeting on online platforms, and a higher volume of data allows platforms to improve targeting and may incentivize mergers. This research quantifies the impact of data on match quality (measured by average user click rates) in the online advertising industry, …