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Showing 1 to 2 of 2 for “"Philanthropic CSR"”.
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Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility
Corporate social responsibility (CSR) has received the attention of researchers and practitioners in the field of brand management due to its significant impact on brand performance. A number of studies and practical cases suggested that integrating CSR with branding strategy creates a number of …
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Philanthropic corporate social responsibility as a tool for achieving socio-economic rights in South Africa
… the subject of Corporate Social Responsibility (CSR) highlights its four components: economic, legal, ethical and philanthropic responsibility. In South Africa, while the economic, legal and ethical components of CSR are regulated and attract punitive measures for erring corporations who fail to …