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Showing 1 to 1 of 1 for “"Philadelphia Flyers (Hockey team)--Public relations"”.
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Professional sports team fan and media relations: a public relations case study of the 2003-04 Philadelphia Flyers professional hockey team
<p>The relationships between a professional sports team, its fans and media determine the fiduciary success of the team. The responsibility of developing and fostering this relationship falls to the team's public relations department.</p> <p>The purpose of this study was to (a) determine the …