Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Pharmaceutical Marketing"”.
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The Role of Brand Name Fluency: A Pharmaceutical Marketing Perspective
… elements, specifically brand names, has led pharmaceutical manufacturers to become more creative and open the possibilities of language in brand name development. Given the complexities associated with brand name development in the U.S. pharmaceutical industry and the trends observed in …
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Cross-country study on the promotion of new pharmaceutical products
… are one of the most powerful components of pharmaceutical marketing. Drug manufactures spend a lion's share of their marketing budgets on their detailers, and with direct-to-consumer (DTC) marketing coming under closer scrutiny, it is likely that detailing will receive even more funding in …
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The stories we sell: A narrative analysis of direct-to-consumer pharmaceutical advertising\r\n
… an alternative paradigm for thinking about pharmaceutical marketing. The project involves a theoretical exploration of an interpretive, and specifically narrative, approach to drug commercials, as well as a demonstration of this approach in three analytical chapters, each dedicated to a …
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Is it Worth the shot? Ontario Women's Negotiations of Risk, Gender and the Human Papillomavirous(HPV) Vaccine
… the concepts of “risk” and “gender” deployed in pharmaceutical marketing and public health programming, and how they folded these mediations into decision making about the vaccine. Eighteen months of ethnographic fieldwork revealed that the federal and Ontario governments developed HPV vaccine …
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New Media Engines of Global Pharmaceuticalization: An Analysis of Top-Grossing Pharmaceutical Corporations
… the most holistic examination to date of pharmaceutical corporate social media marketing communications, domestically, globally, and cross-nationally. Pharmaceutical corporations are heavily invested in their marketing practices, spending more annually on advertising than research and …
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The Strategic Value Driver Model: a Methodology for Examining Value Drivers for a New Pharmaceutical Product in Diabetes
… (SVDM), for examining value drivers for new pharmaceutical inhaled insulin in diabetes. Methods. A cross-sectional, internet-based survey was used to collect a sample of 483 Type 2 diabetic patients via national panel of diabetic patients. The sample had two subgroups—insulin-naïve (52.9%, …