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Showing 1 to 1 of 1 for “"Pet Influencer"”.
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Narrative branding in support of anthropomorphised personality: A case study of the South African dog influencer industry
… of accounts featuring one's dogs form a popular influencer subculture found on Instagram. While dog influencer Instagram accounts avidly portray a branded character, multiple other forms of media have the potential to support anthropomorphised personalities in similar ways. This paper explores …