Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 53 for “"Persuasiveness"”.
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The relation between syntactic complexity and advertising persuasiveness
… complexity has direct implications for the persuasiveness of advertising. Psycholinguistic research has shown that syntactic complexity can lead to lower levels of comprehension and retention. However, the relation between syntactic complexity and persuasion has yet to be demonstrated.
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Effects of Selected Aspects of Brevity on Comprehensibility and Persuasiveness
Made available in DSpace on 2014-12-10T17:03:12Z (GMT). No. of bitstreams: 1 6503661.pdf: 4689337 bytes, checksum: c43d09499acc6eaa778bd89044d0f886 (MD5) Previous issue date: 1964
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Persuasiveness of text messages generated by machine learning language model
… distinctive words contribute to memorability and persuasiveness of sentences, but the results also suggest several improvements should be made for the algorithms.
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Source credibility and the persuasiveness of public saftey messages communicated via social media
… a short survey assessing the credibility and persuasiveness of the messages they viewed. The 2x2 factorial post-test only experiment found that within social media, organizational sources are significantly more credible, F(1, 108)=40.62, p<.001, and significantly more persuasive, F(1, …
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The persuasiveness of humanlike computer interfaces varies more through narrative characterization than through the uncanny valley
Just as physical appearance affects persuasion and compliance in human communication, it may also bias the processing of information from avatars, computer-animated characters, and other computer interfaces with faces. Although the most persuasive of these interfaces are often the most humanlike, …
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Persuasiveness of artificial intelligence versus human influencers: The interaction between agent knowledge and message construal through mentalizing
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2025-08-01
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Philip Morris Faces "the truth": A Rhetorical Analysis of the Persuasiveness of Two Teen-Targeted Anti-Smoking Advertising Campaigns
<p>This thesis examines the persuasiveness of anti-smoking television advertisements aimed at teens and produced by Philip Morris's Youth Smoking Prevention Program and the American Legacy Foundation's truth campaign. The advertisements are analyzed rhetorically using Kenneth Burke's dramatistic …
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An Investigation Of The Effects Of Speakers' Vocal Characteristics On Ratings Of Confidence And Persuasion
… pitch variations, so as to determine effects on persuasiveness and confidence. Main effects were found regarding gender across all vocal characteristics. While an orotund voice produced predominately positive effects of ratings of speakers' confidence and persuasiveness, a breathy effect elicited …
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Text analysis of persuasive business writing: A sociolinguistic perspective
… positive relationships exist between perceived persuasiveness and the textual level as defined by cohesion and coherence. Thirty compositions of native and nonnative speakers of English were scored for perceived persuasiveness, cohesion, and organizational coherence. The results of this study …
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Persuasion Factors that Influence the Effectiveness of Cross-Examination of a Forensic Expert
… has identified factors that influence the persuasiveness of expert witnesses. Specifically, Martire and colleagues (2020) created an Expert Persuasion Expectancy Framework that includes eight factors that influence expert persuasiveness. Two of these factors, field and trustworthiness, …
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Trust the Game: Gamification and the Rise of Online Conspiracy Theories
… evidence that gamification increased the persuasiveness of conspiracy theories. In chapter four, I present a second similarly structured survey-experiment using the conspiracy theory that the 2020 presidential election was stolen. Here, I found mixed evidence on the ability of gamification …
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The address of spirituality in contemporary art
… function: for a recognizable pattern of persuasiveness, which is ultimately defined by its established mechanisms of belief. Furthermore, it suggests that it is through an engagement with this secularized rhetoric that the art viewer today can potentially be provoked to re-create oneself …
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The Role of Behavioral Mind-Sets on Auditors' Professional Skepticism: An Experimental Investigation of Auditor Int
… and how this mind-set then influences the persuasiveness of subsequently encountered management information. My predictions are motivated by psychology theory on behavioral mind-sets, which indicates that in the course of completing a task, a mind-set can be activated that carries over and …
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APPLYING THE EXTENDED PARALLEL PROCESS MODEL TO EXAMINE POSTERS IN 2008 CHINESE ANNUAL ANTI-DRUG CAMPAIGN
… analysis to assess the posters’ potential persuasiveness. The findings revealed that the severity of drug abuse and drug trafficking was communicated significantly more frequently than the other three factors, and response efficacy were significantly less prominent than the other three …
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Persuasive Architecture of Tourism Destination Websites: An Analysis of First Impression
… to the development of scales for measuring the persuasiveness of destination websites, and it also contributes theoretical and empirical findings on the substantial influence of first impressions toward websites on the consumer persuasion process. Additionally, this research confirms that the …
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The effect of experiential analogies on consumer perceptions and attitudes
… an important moderator of analogical persuasiveness is identified, preference for the base experience, and the influence of emotional knowledge transfer on consumer attitudes is explored. Substantial focus has been devoted to understanding how consumers learn and are persuaded by …
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