Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 2 of 2 for “"Persuasive mechanism"”.
-
The persuasive impact of autobiographical memories ads: schema-triggered affect or episodic self-referencing?
… produced inconsistent results regarding their persuasive impact. Moreover, there is little empirical support for the presumed process by which autobiographical memories ads work (i.e., episodic self-referencing). Similar to previous studies, the current study found scant evidence of episodic …
-
The impact of advergames and in game advertising on consumer behaviour: Across culture comparison between Saudi and UK
… connect with audiences. This study explored the persuasive power of advergames and their influence on consumer behaviour across cultures. It employed a conceptual framework based on social identity theory and flow theory, using a three-phase explanatory sequential mixed methods design. In the …