Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 11 of 11 for “"Persuasive Strategies"”.
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Presidential Communication to Children: An Analysis of Persuasive Strategies in Presidential Speeches
… this thesis was designed to determine whether persuasive strategies were used in these messages to children, and if persuasive strategies were present, which ones were used. Through qualitative analysis conducting a focus group discussion with children exposed to one of the presidential …
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Persuasive strategies of the United States military television recruitment advertising during the all-volunteer force era
This dissertation examined the persuasive strategies of U.S. military recruitment television advertising with a multi-service branches and multi-generation approaches in the all volunteers force (AVF) era. The analytical framework of this dissertation included the television advertisements that are …
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Adaptation and alienation : persuasive strategies and audience responses in the rhetorical handbooks, Polybius, Josephus, and the Acts of the Apostles.
This dissertation evaluates the rhetorical strategies and persuasive impact of speeches in the Acts of the Apostles and select other ancient Greek historical narratives against the template provided by Greco-Roman rhetorical theory regarding the ways in which orators should adapt their speeches to …
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SABERMETRICS OVER TIME: PERSUASION AND SYMBOLIC CONVERGENCE ACROSS A DIFFUSION OF INNOVATIONS
… sabermetric approach to baseball, as well as the persuasive strategies that may have effected this progression. The study employed a content analysis of texts from sabermetricians to determine common features of their discourse and measured the frequency of the appearance of those features in …
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Narrative message and virtual reality: the impact of telepresence and transportation on consumer learning in the real estate industry
… of different displays in combination with other persuasive strategies, especially in real estate advertising. This study examines the effects of different types of message voiceovers and VR videos on consumer learning in real estate advertising. A 2 (voiceover strategy: narrative vs. statistical …
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A persuasive GPS-controlled thermostat system
… lead to savings as high as 9%, and additional persuasive strategies could save up to 15%. We then report on the implementation of a prototype system and pilot testing of the user interface. We propose five design guidelines for a just-in-time heating and cooling system.
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Second Corinthians: St. Paul’s political displacement from Corinth and his rhetoric of return
… principles, this thesis inquires as to what persuasive strategies Paul employed in light of an updated socio-historical background. That background material supplies a highly relevant contextual parameter for the interpretation of three narratives of apostolic ordeal (2 Cor 1:8–11; 2:12–13, …
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Medium is the Message: Unraveling the Social Media Platforms' Effects on Communication and Opinions
… utilizes a mixed-methods approach to explore the persuasive strategies using Content Analysis. We also utilize ChatGPT in the Content Analysis to corroborate our inferences. The findings confirm our theorization about the role of the Delta reward system in fostering reflective engagement with …
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Designing Culture-Tailored Persuasive Technology to Promote Physical Activity
… for global mortality. Research has shown that persuasive technology (PT) can be leveraged as a motivational/supportive tool in tackling the physical-inactivity problem. In particular, research shows that persuasive health applications (PHAs) are more likely to be effective if they are …
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Artificial Intelligence and Persuasive Computing Approach for Motivating Students and Enhancing their Learning Experience
… diminished educational experiences. Identifying strategies that promote continuous motivation and meaningful student engagement is critical to unlocking the full potential of LMS and ensuring long-term educational success. Artificial intelligence (AI) and persuasive technology (PT) present …