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Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 486 for “"Persuasive"”.
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Targeted persuasive advertising
The three essays of this thesis consider a firm’s choice of advertising campaign when advertising may be conditioned on the preferences of individual consumers. In essay one, I show that a monopolist will use such advertising to turn sub-marginal consumers, who are not quite willing to pay for the …
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A persuasive GPS-controlled thermostat system
… lead to savings as high as 9%, and additional persuasive strategies could save up to 15%. We then report on the implementation of a prototype system and pilot testing of the user interface. We propose five design guidelines for a just-in-time heating and cooling system.
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Persuasive robotics : how robots change our minds
… such robots as potentially powerful forms of persuasive technology. Currently, there is very little understanding of the persuasive potential of such machines. As personal robots become a reality in our immediate environment, a better understanding of the mechanisms behind, and the …
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The Effects of Persuasive Communication, Persuasive Communication With Group Discussion, and Persuasive Communication With Role-Playing on Changing The Attitude of Freshman and Sophomore Music Majors Toward Twelve-Tone Music
Made available in DSpace on 2014-12-11T17:21:09Z (GMT). No. of bitstreams: 1 7212089.pdf: 12420033 bytes, checksum: a7c3b05132e7609d4a0c888976cc1305 (MD5) Previous issue date: 1971
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Targeting Negative Urgency and Expectancies in Persuasive Messaging
… expectancies of risky health behaviors via persuasive communication is an effective approach for deterring risky health behaviors. Targeting specific domains of impulsivity (e.g., sensation seeking) via persuasive messaging has also been associated with reduced substance use. However, trait …
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Inoculation, Commitment and the Attenuation of Persuasive Influence
Made available in DSpace on 2015-05-12T22:37:05Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7407443.PDF: 8339506 bytes, checksum: b9d1620130ea4d4f79b5d70301d01535 (MD5) Previous issue date: 1973
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The persuasive public-opinion poll in city-planning
Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of City and Regional Planning, 1959.
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KIVA.ORG'S PERSUASIVE APPEAL: A BURKEAN ANALYSIS OF CHARITY PERSUASION
Kiva.org's (Kiva) success is explained using two rhetorical constructs based on Kenneth Burke's theory of dramatism as tailored to charity appeals: simplification (reducing of the representative anecdote) and completion (redeeming a hierarchy). These two constructs explain Kiva's unprecedented …
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Designing Culture-Tailored Persuasive Technology to Promote Physical Activity
… for global mortality. Research has shown that persuasive technology (PT) can be leveraged as a motivational/supportive tool in tackling the physical-inactivity problem. In particular, research shows that persuasive health applications (PHAs) are more likely to be effective if they are …
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Social Cognitive Determinants of Face Support in Persuasive Messages
… be more likely to provide face support in their persuasive messages than less differentiated and abstract perceivers. Coding systems for assessing face support were developed and two studies found some support for this hypothesis. Construct differentiation is moderately related to measures of …
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Text analysis of persuasive business writing: A sociolinguistic perspective
… positive relationships exist between perceived persuasiveness and the textual level as defined by cohesion and coherence. Thirty compositions of native and nonnative speakers of English were scored for perceived persuasiveness, cohesion, and organizational coherence. The results of this study …
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Creating persuasive messages to promote abstinence from alcohol during pregnancy
… communication elements are most credible and persuasive for the target audience. This study conducted theory-based formative research to develop and test messages suitable for a mass media campaign targeting women who may consume low to moderate levels of alcohol during pregnancy. In alignment …
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An analysis of persuasive techniques in russia-ukraine war propaganda /
This research paper examines how Russia-Ukraine war related news is presented by social actors who are not directly participating in the war, more specifically, it analyzes how news related to this particular conflict is presented in the American media. By analyzing the posts from the social …
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The Persuasive Effect of YouTube Videos on Food Waste Habits
<p><em>In the past decade, food waste has emerged as one of the most important food sustainability issues in developed societies and has received increased attention from academic scholars, policymakers, environmental and other civil society organizations. There have also been a growing number of …
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