Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 10 of 10 for “"Persuasion knowledge model"”.
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Understanding online behavioral advertising and consumers' coping mechanisms: Integrating the persuasion knowledge model with the extended-extended parallel process model
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2026-05-01
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Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure
… toward the ad and behavioral intentions. The Persuasion Knowledge Model was used as theoretical framework to understand the underlying mechanism of these effects. An online experiment with a 2 (unbranded vs. branded) x 2 (disclosure absence vs. presence) between-subject factorial design was …
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Social Media and the Mediating Role of Perceived Authenticity in Covert Celebrity Endorsement: Influencing Factors
… marketing. To examine consumer behaviour, the Persuasion Knowledge Model and Attribution Theory were integrated, and a theoretical framework was then developed. In total, 653 social media users were recruited to participate in the research, and structural equation modelling was conducted to …
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Beyond Broadcasting: The Strategic Power of Personalized Brand Responses on Social Media
… to spot or evade marketing attempts. Drawing on persuasion knowledge model, this dissertation investigates how consumers react to distinct forms of firm-generated content (FGC) under varying conditions. First, it distinguishes between firm-to-many (FTM) communications, which are broad, planned …
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The Effects and Underlying Mechanisms of Sponsorship Disclosure in eWOM
… competing mechanisms of cue-based trust and persuasion knowledge. In both studies, effects were explored for search goods and experience goods. Study 1 found that, consistent with limited cognitive capacity theory and the Limited Cognitive Capacity Model of Mediated Message Processing, the …
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The Effects of Native Advertising Disclosure and Advertising Recognition on Perceptions of News Story and News Website Credibility: A Consumer Neuroscience Approach
… theory testing guided by the tenets of the Persuasion Knowledge Model [PKM] (Friestad & Wright, 1994) to uncover insights on whether disclosure serves as an effective measure in publishers' efforts of mitigating the potential of consumer deception. In particular, this study investigated the …
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Social Media Influencers on Consumer Behaviour: An exploratory study in the food industry in the Kingdom of Bahrain
… the theory of planned behaviour, the persuasion knowledge model, and consumer culture theory to explain how trust, persuasion, and cultural and religious contexts interact in shaping consumer decision-making. Employing a qualitative methodology, the study combines netnographic …