Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 11 of 11 for “"Persuasion Knowledge"”.
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Understanding online behavioral advertising and consumers' coping mechanisms: Integrating the persuasion knowledge model with the extended-extended parallel process model
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2026-05-01
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Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure
… toward the ad and behavioral intentions. The Persuasion Knowledge Model was used as theoretical framework to understand the underlying mechanism of these effects. An online experiment with a 2 (unbranded vs. branded) x 2 (disclosure absence vs. presence) between-subject factorial design was …
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The Effects and Underlying Mechanisms of Sponsorship Disclosure in eWOM
… competing mechanisms of cue-based trust and persuasion knowledge. In both studies, effects were explored for search goods and experience goods. Study 1 found that, consistent with limited cognitive capacity theory and the Limited Cognitive Capacity Model of Mediated Message Processing, the …
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Social Media and the Mediating Role of Perceived Authenticity in Covert Celebrity Endorsement: Influencing Factors
… marketing. To examine consumer behaviour, the Persuasion Knowledge Model and Attribution Theory were integrated, and a theoretical framework was then developed. In total, 653 social media users were recruited to participate in the research, and structural equation modelling was conducted to …
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Beyond Broadcasting: The Strategic Power of Personalized Brand Responses on Social Media
… to spot or evade marketing attempts. Drawing on persuasion knowledge model, this dissertation investigates how consumers react to distinct forms of firm-generated content (FGC) under varying conditions. First, it distinguishes between firm-to-many (FTM) communications, which are broad, planned …
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Social Media Influencers on Consumer Behaviour: An exploratory study in the food industry in the Kingdom of Bahrain
… the theory of planned behaviour, the persuasion knowledge model, and consumer culture theory to explain how trust, persuasion, and cultural and religious contexts interact in shaping consumer decision-making. Employing a qualitative methodology, the study combines netnographic …
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The Effects of Native Advertising Disclosure and Advertising Recognition on Perceptions of News Story and News Website Credibility: A Consumer Neuroscience Approach
… theory testing guided by the tenets of the Persuasion Knowledge Model [PKM] (Friestad & Wright, 1994) to uncover insights on whether disclosure serves as an effective measure in publishers' efforts of mitigating the potential of consumer deception. In particular, this study investigated the …
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Exploration of parental media literacy and parental mediation strategies for advertainment content featuring popular media characters
… guidance about how to deconstruct and understand persuasion attempts from media content. Parents are one of the consumer socializing agents who guide children’s media habits and help them to acquire consumer knowledge. Despite the importance of parents’ roles for children’s media literacy, there …