Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 20 for “"Persuasion (Psychology)"”.
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Achieving Evaluation Influence Through Elaboration Likelihood Model-informed Evaluation Product Designs
… trigger these mechanisms. Sister fields such as persuasion psychology can provide guidance to fill this gap. The Elaboration Likelihood Model, a dual-processing model of persuasion, provides insights into how persuasive information is processed and how this processing impacts attitude formation …
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A pragmatic study of persuasion strategies in sales talk: A case of salespersons in selected markets and shops in Mongu town of Zambia/ Kapawa Yamboto
… is concerned with the linguistic realizations of persuasion strategies and how they are influenced by contextual factors in persuasive discourse by salespersons in selected markets and shops in Mongu town which is the capital of Western Province in Zambia. According to the 2010 National Census, …
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A pragmatic study of persuasion strategies in sales talk: A case of salespersons in selected markets and shops in Mongu town of Zambia/ Kapawa Yamboto
… is concerned with the linguistic realizations of persuasion strategies and how they are influenced by contextual factors in persuasive discourse by salespersons in selected markets and shops in Mongu town which is the capital of Western Province in Zambia. According to the 2010 National Census, …
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A Spinozan model of persuasion
Thesis (Ph. D.)--Michigan State University. Department of Communication, 2010
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Different levels of negative emotions and their impact on prosocial behavior
1 PDF file (viii, 93 pages)
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The effects of gender, self-esteem, age, and relationship on compliance-gaining strategy selection
<p>One goal of communicating with others can be to gain their compliance, essentially to get someone else to do what we want them to do. The techniques used and communicative messages chosen to accomplish this goal can vary widely. This study investigated the effects of gender, self-esteem, age, …
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The elaboration likelihood model and the role of affect
… and the credibility of the source low, more persuasion would be found in the depressed than in the elated groups. 2) When the argument was strong and the credibility of the source high, no differences would be found between groups. 3) When the argument was weak and the credibility of the …
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An Examination of Social Persuasion's Influence on Generalized Leader Efficacy
This dissertation examined social persuasion's influence on leader efficacy. Hannah, Avolio, Luthans, and Harms (2008) proposed that the levels of leadership self-efficacy held by a leader are critical in promoting heightened levels of leader adaptability, positivity, and performance. Consequently, …
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Influence of messages on intentions critical to organ donation : the application of construal level theory and theory of planned behavior
Thesis (Ph. D.)--Michigan State University. Communication, 2010
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The persuasive impact of disgust-provoking images in animal-rights campaigns
Thesis (M.A.)--Michigan State University. Communication, 2010
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The Effects of Familiarity and Persuasion on Risk Assessment
… the result of influences from outside sources (persuasion bias). Research suggests that familiarity-based bias may lead to acceptance of an activity's drawbacks and a leniency of its risks.</p> <p>In addition, research has tried to measure and analyze different types of biases individually, but …
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Reviving the Sleeper Effect
… effect), consistent with the thrust of the persuasion message after a delay of one week (an attenuation of the communication effect from posttest 1 to posttest 2) compared to other study conditions, thus demonstrating a sleeper effect. To clarify this effect, a theory-relevant variable …
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Attitudinal Responses to Mixed Evidence: The Role of Attitude Extremity and Political Ideology in Effecting Change versus Resistance
… the multi-faceted and complex nature of persuasion in a political context.
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To Use or Not to Use: The Role of Affect and Cognition in Changing Attitudes toward Using Condoms among African American Women
The current project involved three studies designed to examine which characteristics of persuasive communications change condom use attitudes. Study 1 investigated the effect of message type (affective versus cognitive) and source (male versus female) on attitude change among a sample of African …