Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"Personalized Advertising"”.
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Three Essays on New Challenges and Opportunities for Marketing in an Evolving Technological Environment
… perceptions and consequences of attribute-based personalized advertising in physical retail stores, where other people are present and can see the personalized content. Essay 2 shows when and how social presence of others impacts consumers’ attitudes and behavioral intentions, as well as …
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Performance modeling framework for SLO-driven MapReduce environments
… efficient large scale data processing such as personalized advertising, spam detection, and data mining tasks. There is a growing need among MapReduce users to achieve different Service Level Objectives (SLOs). Often, applications need to complete data processing within a certain time deadline. …
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Intelligent, Pervasive and Context-Aware Promotion Delivery Framework for Wireless Mobile Devices
… make mobile devices effective tools for targeted advertising. Several mobile marketing frameworks have been designed that deliver promotions based on location information and user preferences [3], [4], [5]. These frameworks have several drawbacks that need to be addressed in order to be effective. …
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Living online: an examination of Facebook’s scrapbook and life events features
… labor (content created by users), personal data, personalized advertising strategies and trust. Trust emerged as an important benefit as it builds loyalty, which is crucial to the continued engagement of users. Additionally, this study gained understanding about Facebook’s new features from the …
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Did I see this ad because of you or me? Exploring the effects of attributional cues and ad-context congruence on advertising effects
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2027-05-01