Global ETD Search
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Showing 1 to 3 of 3 for “"Personalised advertising"”.
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Delivering personalised advertising in IMS-based IPTV through direct marketing
Multimedia applications and communication services are offered to users free of charge over the open Internet. However, since the Internet is a best effort network, these services are not associated with any Quality of Service (QoS) and Quality of Experience (QoE) guarantees. Furthermore, security …
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User generated content for IMS-based IPTV
… IMS-Based IPTV and the framework will include a personalised advertising system...
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Critical Analysis and Evaluation of Interactive and Customised Applications on Mobile Television. Interactive and Customised Mobile Television Applications are Evaluated Using the Views of Consumers, Advertisers, and Telecommunications Operators with Regard to Services and Also Assessing the Usability of Mobile Devices.
… areas for mobile TV, with a particular focus on advertising. Various organisations that seek success in this market can utilise the potential for advertising on mobile TV. Ultimately, mobile device users are able to use mobile TV for entertainment and information sourcing. However, a number of …