Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 8 of 8 for “"Perceptual mapping"”.
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Product perceptual mapping on fashion designs with Gaussian mixture variational autoencoder and triplet loss
Product perceptual maps are visualizations of the perceptions of products by customers. They provide many advantages to businesses, such as identifying gaps in the market, understanding competition, and finding how new products fit into a market. Conventional product perceptual mapping methods …
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An Investigation of Parents' Perceptions of BMI and BMI-for-age, School-Based BMI Screening Programs and BMI Report Cards: Using Framing Theory and Perceptual Mapping Methods to Develop a Tailored BMI Report Card for the School District of Philadelphia
… school. The research used framing theory and perceptual mapping methods to study and improve communication about BMI to parents/guardians in the School District. The four-phase study design incorporated qualitative (focus groups and semi-structured in-depth interviews) and quantitative …
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Identifying Opportunities for Engineered Lumber Products in the Modular Housing Industry
… needs of the industry. Using factor analysis and perceptual mapping techniques, dimensional lumber was not perceived to be as suited for structural building applications as engineered lumber. However, respondents felt that engineered lumber tended to be more expensive. Perceptual mapping also …
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Specifying and Understanding the Dimensions of Core Competencies in the Ethical Pharmaceutical Industry
… elicits dimensions of core competencies through perceptual mapping. Results of this perceptual mapping are used in developing a questionnaire that is factor analyzed to further help in specifying core competencies.
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Marker-Qtl Associations: Comparisons of Genetic Background Effects in Maize
… K-Means clustering and biplots, a form of perceptual mapping, were used. K-Means clustering is a useful tool for identifying favorable and unfavorable profiles of alleles across traits. Biplots were difficult to interpret because of the large number of data points.
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The competitive position of wood products in the residential siding market
… of competition in the residential siding market. Perceptual mapping and determinant attribute analysis are demonstrated to have strategic applications in the forest products industry. Four-hundred and twelve respondents provided information related to activities involving siding, product use, and …
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SICKLE CELL CARRIER SCREENING FOR ADOLESCENTS IN SAUDI ARABIA: A MIXED-METHODS APPROACH TO UNDERSTANDING SOCIETAL ACCEPTANCE
… used to inform the development of a quantitative perceptual mapping survey to understand participants’ conceptualizations of the relative importance of factors considered during the decision-making process (N= 3,080). These two phases were guided by Health Belief Model and the Social Ecological …