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Showing 1 to 2 of 2 for “"Perceived Economic Inequality"”.
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Measuring Perceived Economic Inequality: Implications for Consumer Research and Beyond
Perceived economic inequality has emerged as an important predictor of attitudes and behaviors, yet marketing is behind other fields in incorporating this important construct despite its potential for explaining marketplace attitudes and behaviors. However, further integrating this construct into …
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Consumer Consequences of Economic Inequality
… of research in related disciplines, including economics, management, politics, psychology, and sociology, marketing research has largely overlooked the downstream consequences of economic inequality, despite its undeniable impact on individuals' consumption decisions and experiences. This …