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Showing 1 to 1 of 1 for “"People branding"”.
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Branding CEOs : How relationship between cheif executive officers, corporate brands and stakeholders image can influence perceived brand value
… only a limited understanding about the field of people branding in general and much less into CEO brands in particular. Consequently this doctoral thesis investigates the people and CEO brands phenomena, the relationships between CEO, corporate brand and stakeholder¿s self-image and how these can …