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Showing 1 to 2 of 2 for “"Paratextual devices"”.
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The use of paratextual devices in broadcast promotion: a content analysis of season three of Glee on Facebook
… that Facebook posts can be considered valuable paratextual devices (Gray, 2010b) that can be used in the promotion of a television program. The program’s promoters, who served as Facebook Page administrators, used Facebook for three purposes: build viewership, enhance the live-viewing …
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Translating intertextuality as intercultural communication a case study
… strategies (such as analogous intertexts, paratextual devices, and exegetical translation) that ensure such context is relayed into the target text (TT) and recognized by the target reader. While the semantic equivalence can neutralize the linguistic difference, relaying the intertextual …