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Showing 1 to 1 of 1 for “"Outdoor Sports Brands"”.
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Outdoor sports brands’ strategies for building Instagram brand community
… in 2019,” n.d.). Most direct-to-consumer brands are now using social media as a market tool to communicate with consumers, and the outdoor industry is no exception. Instagram, as the second most popular social networking medium globally, is a popular place to share photos and videos within …