Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 2 of 2 for “"Organizational Purchasing"”.
-
Effects of Relationship Quality on Customer Perceived Value in Organizational Purchasing
… marketing, which is enjoying popularity among organizational marketers. However, there has been a lack of research done on the predictive effects of relationship marketing constructs in relation to buyer perceived value in organizational marketing. In other words, we still know little about the …
-
An experimental investigation of a reward/measurement model of organizational buying behavior
… of Anderson’s Reward/Measurement (R/M) Model of organizational buying behavior. The R/M Model rests on the fundamental proposition that individuals’ organizational buying behavior is determined largely by the reward and measurement system which exists in the organization. This research is a test …