Global ETD Search
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Showing 1 to 2 of 2 for “"Organisational marketing"”.
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A conceptual framework for assessing the role that corporate hospitality plays on customer loyalty and purchase intentions
… at special events and draws upon relationship marketing theory to test the impact of the practice on brand equity, specifically customer loyalty and purchase intention. The research sought not only to explain the phenomena and the constituent parts of a CH experience but to also understand how …