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Showing 1 to 1 of 1 for “"Organisational Agility (OA)"”.
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Design Science Research Approach Towards the Construction of Competitive Intelligence Process Model in the Era of Big Data
… that they must adopt new technological approaches to market their products to create a competitive advantage. Marketers in different sectors put together valuable customer databases to deliver tailored offers and campaigns. The benefits of BDA have also informed new approaches for businesses …