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Showing 1 to 1 of 1 for “"Option Framing"”.
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Death, Mortality and Consumer Decision Making: Two Essays
… architecture (via additive vs. subtractive framing of funeral package options) influences the composition and cost of the chosen funeral package. In Essay 1, we use a three-factor design: 2 (MS prime: present/absent) x 2 (FV prime: present/absent) x 3 (Age: Young/Middle-Aged/Senior) to …