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Showing 1 to 1 of 1 for “"Oprah's Book Club"”.
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The "Oprah Effect": A Content Analysis of Media Coverage of Toni Morrison and How the Coverage Changed Post-Oprah.
… year before and year following her selection for Opraha's Book Club. The content analysis method was used in the research, and the results were used to test 6 hypotheses and 6 research questions.</p><p>The results indicated that there was a significant increase in the total number of mentions of …