Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 48 for “"Opinion Leaders"”.
-
Patriotism Among Muslim American Opinion Leaders
<p>A significant degree of public opinion research has been conducted on Muslim Americans, but very little has focused on their perceptions. This study explores how opinion leaders address the question of patriotism, Americanness, hyphenated identities, and the implications of such a discourse. The …
-
Virtual Opinion Leaders and Opinion Change: An Examination of Blogging through the Framework of the Two-step Flow of Communication
… today. One function of blogging is providing opinion and commentary on news from the mainstream media. In this way bloggers act as intermediaries, much in the same way Lazarsfeld described opinion leaders in his two-step flow of information theory. This research examined blogging from the …
-
Genetics and genomics in nursing.: What are the characteristics of genetic nurse adopters and nurse opinion leaders in genetics and genomics?
… who may lead the way and encourage others (opinion leaders) to do likewise. Identifying the characteristics of such adopters and opinion leaders within nursing may provide useful information for more wide-scale detection of these individuals to support a strategy for the inclusion of …
-
The 2008 Beijing Olympic Games as a City and Nation Branding Tool: An Interdisciplinary Analysis of the Image of International Opinion Leaders
This dissertation examines the 2008 Beijing Olympic Games as a tool of city and nation branding, analyzing their role within China's broader soft power strategy and their impact on international perceptions of Beijing and China. Drawing from urban geography, political geography, international …
-
About face : Asian representations of Australia
… representations are at odds with Australian opinion leaders’ assertions about being a multicultural society, with their claims about engagement with Asia, and with their understanding of what is ‘typically’ Australian. It reviews the emergence and development of Asian regionalism in the …
-
The Development of a Sociometric Model for Selecting Contact Farmers
… to analyze the data. The results showed that opinion leaders were more likely to use a wider range of sources of information that contact farmers. Opinion leaders were predominantly male household heads. Both male and female household heads tended to seek agricultural information from male …
-
Operational, Tactical, and Strategic Planning for Effective Pandemic Response
… during a pandemic, specifically the role of opinion leaders as reliable sources of information. The study determines the practical characteristics of pandemic opinion leaders on public attitudes using surveys and identifies domain-sensitive pandemic opinion leaders on Twitter based on the …
-
The women's health project: a community intervention for AIDS risk reduction in women
… the training of individuals identified as key opinion leaders to serve as peer behavior change agents) with a comparison intervention (AIDS education materials alone). The study was conducted at a small liberal arts college for women. Two dormitories were randomly assigned to either an …
-
Identity-Based Conflict and the Role of Print Media in the Pahadi Community of Contemporary Nepal
… and semi-structured interviews with Nepalese opinion leaders. Further, I conducted content analyses of national newspapers in order to examine caste identity conflict and media coverage in contemporary Nepal, specifically among the Pahadi community. Results indicate that private print media …
-
The Effects of Training and Consultation Conditions on Teachers’ Self-Reported Likelihood of Adoption of a Daily Report Card
… and four TCCs (consultation with key opinion leaders, consultation with observation and performance feedback, consultation with motivational interviewing, TCC as usual). Consultation with key opinion leaders was rated more highly than consultation with motivational interviewing or TCC …
-
The relationships between birth order, fashion opinion leadership and clothing conformity
… existed between birth order, fashion opinion leadership and clothing conformity. The sample consisted of 60 first borns and 60 subjects from other ordinal positions. The instrument used in this research consisted of three parts: Schrank's (1970) Fashion Opinion Leadership (FOL) and …
-
The effect of opinion leadership on purchase intention : a study among University students
The study aims to determine the effectiveness of opinion leaders, more specifically how these affect consumers’ attitudes and their subsequent purchase intention, when compared to the traditional forms of advertising. This dissertation commences with the literature review, then it outlines the …
-
Music teachers and technology: An investigation of personal innovativeness, computer anxiety, and technological proficiency
… the potential for music teachers to serve as opinion leaders in the implementation of technology in the elementary and secondary school setting. Three hundred randomly selected K-12 music teachers in Iowa were surveyed as to their perceptions of self-innovativeness, computer anxiety, and …
-
Cultural Resources in the United States: What Messages Are We Sending
… led to a series of suggestions identifying opinion leaders, change agents and methods for creating interest in cultural preservation.
-
The application of business analytics techniques to analyze unstructured text from various sources to complement state-of-the-art opinion leaderidentification and management in the european public procurement law
… of public tenders has already been influenced by opinion leaders before they are published. It is not only possible to provide evidence of this influence with business analytics techniques, the assertion of influence also enables the identification of the opinion leaders involved. Modern business …
-
Sustaining independent filmmaking in the age of the internet : the case of audience building
… in a film's content and access them through opinion leaders, using newsvalue to persuade opinion leaders of the newsworthiness of a film to their audiences.Filmmakers must offer ways for audiences to follow them directly. This also includesan ongoing personal and transparent communication as …
-
Conducting Cluster Randomized Controlled Trials in Hospitals: Barriers and Enablers Assessment and Strategies to Facilitate Delivery
… tailor the trial to each site; the engagement of opinion leaders, champions and formally appointed implementation leaders in the cRCT process as facilitators to conducting the trial; the lack of a site perceiving a relative priority for the trial or tension for change for the clinical field …
-
Implementation Strategies to Improve Critical Care Nurses' Knowledge of and Adherence to Evidence-Based Guidelines
… multi-faceted strategies consisted of local opinion leaders, printed educational materials, and educational outreach. Improvements in nursing knowledge of and adherence to these guidelines were noted. Lastly, program evaluations were conducted using a mixed-methods study to understand …
Page 1 of 3