Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"Opinion (Philosophy)"”.
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The effect of opinion leadership on purchase intention : a study among University students
The study aims to determine the effectiveness of opinion leaders, more specifically how these affect consumers’ attitudes and their subsequent purchase intention, when compared to the traditional forms of advertising. This dissertation commences with the literature review, then it outlines the …