Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 4 of 4 for “"Online persuasion"”.
-
Online persuasion: the influence of message cues and source characteristics
… (Madden & Zickuhr, 2011) little is known of the online interpersonal persuasion process. Whilst some psychological research has been undertaken in this area, the findings are somewhat contradictory (e.g. Di Blasio & Milani, 2008; Murphy, Long, Holleran, & Esterly, 2003). These studies also fail …
-
When Interacting Online Leads to Taking Action Offline: Examining the Effects of Online Persuasion on IS Users’ Pro-Environmental Behaviours
… Yet, existing research reveals that the persuasion effects of Green IS designs remain equivocal. In particular, many design characteristics advocated in Green IS research can produce bi-directional changes in IS users’ attitudes and behaviours. To address this issue, this thesis drew upon …
-
Using collaborative model to examine online persuasion through e-commerce website design: Comparative study between Gen X and Gen Y online shoppers in Malaysia
This study examined online persuasion through website design by using the Elaboration Likelihood Model (ELM) and Persuasive System Design (PSD). This study investigates the phenomenon of the success of Lazada and Shopee to provide guidelines for website designers and local sellers to enhance the …
-
Distilling arguments: A study of human and LLM persuasion in the online discourse
Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms