Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Online influencers"”.
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Evaluating the impact of online influencers on retail property rent : a case study in New York City
This study proposes a framework of analyzing online influencer behavior and evaluating its impact on retail rent using spatial econometric methods, in which we also examined the spatial autocorrelation and heterogeneity in New York's retail rent market. We use social media data mining and network …
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Young People's Attitudes on Art Infusion Advertising on Social Media: Focus Groups with Chinese Students
In China, advertisements posted by online influencers on social media platforms have become a new trend of marketing. Through the lenses of art-infusion theory and the entertainment overcoming resistance model, this study focuses on a specific advertisement posted by a Chinese online influencer and …
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This post is sponsored but all opinions are my own: does fashion blogging offer an authentic voice? An investigation into the credibility of fashion blogger sponsored content and blogger perspectives on the tensions between authenticity and commercialisation.
… that has become important in influencing online consumer behaviour. Fashion companies appreciate the marketing value of blogs and have utilised them to their own advantage. As a result, the fashion blogosphere has become increasingly commercialised. Existing research into changes in …