Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Online consumer behavior"”.
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Three Essays on Analyzing and Managing Online Consumer Behavior
… has fundamentally changed the ways firms and consumers interact. The ongoing evolution of the Internet-enabled market environment entails new challenges for marketing research and practice, including the emergence of innovative business models, a proliferation of marketing channels, and an …
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An exploratory study examining intra-site advertising and its effect on the online user experience
… advertisements and websites and how those affect consumer attitudes and behaviors. So far, little attention has been paid to how websites can improve information flow within themselves using advertising persuasion as a tool. Using a survey research design, this research will investigate if …