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Showing 1 to 2 of 2 for “"Online community management"”.
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Customer research, customer-driven design, and business strategy in Massively Multiplayer Online Games
… between the customers of Massively Multiplayer Online Games (MMOGs) shape customer experience, and can be used to diminish customer churn and improve customer life expectancy, two critical drivers for any subscription-based business model. MMOGs are a very complex product, with a massive level …