Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 46 for “"Online advertising"”.
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Modeling Conversions in Online Advertising
<p>This work investigates online purchasers and how to predict such sales. Advertising as a field has long been required to pay for itself---money spent reaching potential consumers will evaporate if that potential is not realized. Academic marketers look at advertising through a traditional lens, …
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Modeling Conversions in Online Advertising
<p>This work investigates online purchasers and how to predict such sales. Advertising as a field has long been required to pay for itself---money spent reaching potential consumers will evaporate if that potential is not realized. Academic marketers look at advertising through a traditional lens, …
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Attitudes to Online Advertising: New Formats and New Perspectives
… mobile phone and the Internet have reshaped the advertising industry, where society, businesses and consumers have transformed their behaviour profiting from the new media of communication and advertising. In this context, engaging and creating long-term emotional bonds with consumers are …
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Targeted online advertising : persuasion in an era of massless communication
… of a participatory and fragmented audience online have forced advertisers, agencies, and publishers to revise their thinking about delivering marketing messages to consumers. Changes in web technology and consumer behavior has, in many cases, increased opportunities to target advertising, …
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Automated Data-driven Algorithm and Mechanism Design in Online Advertising Markets
… have fueled the prevalence of programmatic advertising, which accounts for 90% of total digital ad transaction volume and more than 120$ billion dollar ad spend in 2022. In an autobidding ecosystem, online advertisers convey high-level goals to ad platforms using levers presented by the …
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An exploratory study examining different attitudes toward online advertising and video games
… different attitudes various segments have toward online advertising and video games. It is theorized that varying attitudes toward online advertising and video games exist between segments due to each group's point of reference. The segments analyzed in this study were Consumers of online …
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Measuring the effects of online advertising on human behavior using natural and field experiments
This thesis investigates the effects of online advertising on human behavior: clicks, new-account sign-ups, and retail sales. Five chapters cover natural and field experiments used to measure these effects for both display and search advertising. The first chapter uses a natural experiment on the …
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The revolution will be commercialized: finance, public policy, and the construction of internet advertising
… the 1990s. It analyzes the construction of the online advertising industry and clarifies its role in the reconfiguration of commercial media. The conceptual framework is that of critical political economy. Archival sources, government documents, and trade press accounts provide a foundation for …
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La publicidad online en el comercio electrónico y su influencia en las actitudes de los usuarios milenials en Lima Metropolitana
… up with the internet and its relationship with online advertising, created in order to promote goods and services through digital channels to achieve a greater reach, as well as create brands, interact with customers and personalize their services. The main objective of this research is to …
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Consumer protection pertaining to the display of prices on online mediums of advertising
In today's age of digital marketing, online advertising media are used by suppliers as well as by individuals in their private capacity on a more regular basis than previously. Proper, appropriate and unique regulatory methods are indispensable for disputes arising out of electronic transactions, …
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ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION
… on the Internet makes it difficult for online marketers to maintain consumer attention and website visitors to discover the products of their latent interest. This thesis focuses on the design of two information technologies that alleviate the concerns: online advertising and recommender …
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The Internet as recommendation engine : implications of online behavioral targeting
… the economic implications of Internet behavioral advertising, which targets ads to individuals based on extensive detailed data about the specific websites users have visited. Previous literature on behavioral advertising has focused almost exclusively on privacy issues; there has been less study …
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Essays in industrial organization
User data is extensively used for ad targeting on online platforms, and a higher volume of data allows platforms to improve targeting and may incentivize mergers. This research quantifies the impact of data on match quality (measured by average user click rates) in the online advertising industry, …
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Money flows in the Internet ecosystem : strategic opportunities for telecom operators and other Internet agents in the digital age
… money that is in the ecosystem in things such as online advertising, which has been seen as one of the sources of revenues for many companies. Three countries have been evaluated in this thesis, to show the situation in different parts of the world. US, UK and Spain have been the chosen countries …
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Digital ad morphing : using behavioral analysis to increase response rates to online advertisements
… is intended to increase click through rates on online advertising such as banner ads. The paper first explains the implementation of an ad morphing system and then describes the process and results of a field study conducted on the CNET.com website in April-May 2011.
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Adaptive optimization problems under uncertainty with limited feedback
… we study the minimax achievable regret in the online convex optimization framework when the loss function is piecewise linear. We show that the curvature of the decision maker's decision set has a major impact on the growth rate of the minimax regret with respect to the time horizon. …
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Learning from Experience: An Interactive and Ethical Curriculum for Teaching Reinforcement Learning
… play an intense role in many systems, including online advertising, self-driving cars, and personalized tutoring. There is a corresponding need for education of RL. In my thesis work, I developed activities and materials that teach RL to middle and high school students who don’t necessarily have …
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Online advertisement morphing : empirical and strategic implications
… The study also includes an analysis of the online advertising industry trends, interviews & perspectives of industry thought leaders, and business models of the future.
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Exploring the effect of perceived relevance and privacy concerns on consumer responses to online behavioral advertising
Online behavioral advertising (OBA) is a new form of online advertising based on consumer online activity history. Despite the growing attention and use of this form of advertising, research on OBA is still in its early stages. This study presents preliminary investigation of consumer responses to …
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