Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Online Wom"”.
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Three essays on online word-of-mouth and user behavior in online environments
Online word-of-mouth (WOM) plays a vital role in shaping consumer behavior and firm performance in digital environments. While prior research has made substantial progress in understanding the influence of online reviews and textual content, important gaps remain regarding the role of visual …
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FACTORS INFLUENCING CONSUMERS' TRUST PERCEPTIONS OF ONLINE PRODUCT REVIEWS: A STUDY OF THE TOURISM AND HOSPITALITY ONLINE PRODUCT REVIEW SYSTEMS
Online word-of-mouth (WOM) platforms have been referred to by various terms such as online communities, feedback systems, peer reputation systems, or consumer generated media. Such systems provide a global platform for customers to share their experiences, and also rate service providers. WOM …