Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 40 for “"Online Marketing"”.
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Online marketing fontossága a vállalkozói életben
Az online jelenlét mára alapfeltétele a vállalkozások sikeres működésének, különösen a kis- és középvállalkozások esetében. A dolgozatom célja, hogy az online marketing milyen módon járul hozzá a vállalkozások növekedéséhez, márkaismertségéhez és hosszú távú piaci érvényesüléshez. A kutatás során …
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Digital Organisational Storytellers: Online Marketing as Identity Work
The thesis examines the effects of online marketing practices on the identity construction of individual marketers, referred to as the Digital Organisational Storyteller (DOS), across five business-to-business (B2B) organisations. I focus on illuminating their marketing processes and …
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Canadians Redefining R&B: The Online Marketing of Drake, Justin Bieber, and Jessie Reyez
… digital celebrity, branding, and marketing related to contemporary Canadian popular music genres, the dissertation seeks to answer the question: How have the careers of Justin Bieber, Drake, and Jessie Reyez reinforced, complicated, and/or challenged hegemonic understandings of …
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The development of a framework for design of web presence and associated online marketing strategy for museums in Saudi Arabia
… (website and social media design) and digital marketing to determine how these online technologies can provide an innovative means of promoting museums online in Saudi Arabia. At present, museums in Saudi Arabia use mainly traditional methods such as printed advertisement, for promotion which …
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Kis- és középvállalatok marketingtevékenységének befolyásoló tényezői – Különös tekintettel az online marketingtevékenységekre = Influencing factors of small and medium-sized enterprises’ marketing activities – In particular as regards on online marketing activities
A kis- és középvállalatok marketingtevékenységének kutatása a tudományos források szerint meglehetősen izgalmas területnek számít. Kutatási oldalról szemlélve a kkv-k marketingtevékenységét, nem feltétlenül ugyanazok a problémák kerülnek a kutató látószögébe, és nem ugyanolyan módszerekkel kerül …
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Online hirdetési lehetőségek az élelmiszeriparban
Dolgozatomban a húsfeldolgozó ipar vállalatainak online marketing lehetőségeit vizsgálom, elsősorban a kereső- és közösségi média marketingre fókuszálva.Kutatásom során a húsfeldolgozó cégeket összességében vizsgáltam, nem tettem különbséget a marha-, sertés- és baromfifeldolgozók között, …
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Internet marketing communications : a content analysis of the web sites of graded South African Lodges
Marketing communications is regarded as a common function of all Web sites, even if this is not the express objective of the site. As no previous research specifically considered these issues, this study examined the extent to which lodges graded by the Tourism Grading Council of South Africa …
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A FlexiForce Hungary Kft. online marketingtevékenysége
… vállalatcsoport példáján keresztül bemutassam az online marketinget és annak eszközeit. Megvizsgáltam, hogy a vállalat milyen eszközöket használ a cég ismertségének növelése érdekében, illetve vizsgálatot végeztem arra vonatkozóan, hogy a magyarok milyen online marketing eszközöket tartanak …
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Exploring customer trust and relationships in the online environment
… concerning trust and relationships in the online environment. The evolution of the research over ten years showcases the author’s dedication to the practical application of marketing for the benefit of organisations and individuals alongside contribution to academic knowledge. The advent of …
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A grounded theory of affiliate marketing performance measurement in the tourism and hospitality context
Although the measurement of offline and online marketing is extensively researched, the area of online performance measurement still presents a number of unaddressed gaps, such as fragmented research and predominance of practitioner-driven measurement approaches. With a focus on affiliate marketing …
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Exploring how incremental innovation can be used to enhance growth in the Nigerian online grocery business
… with low new invention drive. However, for online grocery businesses operating in Nigeria, creativity and ideas are often not matched with innovation and this in most cases results in uncoordinated and futile efforts, that give rise to ambiguity in innovation knowledge and application, which …
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Main Street 2.0: A Guide To Online And Social Media Marketing For Small Business Through The Use Of Online Analytics And Content Marketing Strategies
… businesses interested in developing digital marketing strategies to reach prospective and existing customers online. The guide will serve three main functions. The first is to provide a review of literature on integrated marketing communications, relationship marketing and content marketing …
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Web analytics strategy: a model for adopting and implementing advanced Web Analytics
… understanding and optimising Web usage for the online visitor, the online customer and the business with Web site presence. Current WA practice is criticised because it involves mostly raw statistics and therefore the practice tends to be inconsistent and misleading. Using grounded action …
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Exploring the effect of perceived relevance and privacy concerns on consumer responses to online behavioral advertising
Online behavioral advertising (OBA) is a new form of online advertising based on consumer online activity history. Despite the growing attention and use of this form of advertising, research on OBA is still in its early stages. This study presents preliminary investigation of consumer responses to …
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Tapping into the pulse of the market : essays on marketing implications of information flows
… continues to penetrate consumer households, online marketing is getting increasingly important for firms. By adapting to online strategies, firms are blessed (or doomed) with a plethora of new business models. The information flows created in the process poses both opportunities and …
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Adaptive Toldo systems T̳M̳
… skin beyond street level; Thirdly, an online marketing platform coordinates worldwide communication of interdisciplinary subcontractors, while integrating the product's traditional economy and craftsmanship. Finally, different case studies in Cairo will demonstrate the widened scope of …
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Prospective marketing meta-analysis : the effect of TV vs new media car ads on consumer car consideration probabilities in China and USA
This thesis addresses a major marketing challenge faced by global companies: how to spend online marketing budgets with maximum effect on end user behavior. Specifically, we examine the effectiveness of strategically placed online car ads on end users' new car considerations. The research in this …
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An empirical study of long-run impact of Internet advertising on consumer response behavior
… topic in the internet world. Media spending on online marketing has grown from $3 billion in 1999 to $9 billion in 2004. Forecasts (Jupiter Research 2005) expect this growth to double in the next five years. The proportion of marketing budgets spent on online advertising is expected to grow from …
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An assessment of the factors driving consumer's propensity to purchase online
… lagging in understanding the dynamic consumers’ online purchasing behaviour. Furthermore, the literature reporting on consumers’ online purchasing practices in an African set up remains largely inconsistent and fragmented as most previous studies are based on consumers in first world countries. …
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FRAC: Design and Implementation of an Advertisement-based Community Network Sharing Framework
… framework provide a strong customer base for online marketing and advertising which provides the revenue to sustain this framework. This thesis describes the design and implementation of a prototype of the FRAC system. The design of key features of the framework such as user authentication, …
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