Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Online Behavioral Advertising"”.
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Exploring the effect of perceived relevance and privacy concerns on consumer responses to online behavioral advertising
Online behavioral advertising (OBA) is a new form of online advertising based on consumer online activity history. Despite the growing attention and use of this form of advertising, research on OBA is still in its early stages. This study presents preliminary investigation of consumer responses to …
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Understanding online behavioral advertising and consumers' coping mechanisms: Integrating the persuasion knowledge model with the extended-extended parallel process model
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2026-05-01
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Exploring algorithmic realism in the data economy
… technology probe on transparency of profiling in online behavioral advertising, I show how algorithmic interventions can promote ethical practices, balance conflicting forces, and promote user trust in the data economy. Findings illuminate a path of ethics, opportunities for increased user …
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Privacy For Whom? A Multi-Stakeholder Exploration of Privacy Designs
… to function across three application domains: online behavioral advertising, drones, and smart homes. I choose these three domains because they represent different multi-stakeholder environments with varying nature of complexity. In particular, these environments present the opportunities to …