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Showing 1 to 1 of 1 for “"On-site sponsorship"”.
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The investigation of on-site sponsorship activations and consumer-focused sponsorship outcomes
… of attendants in an Independent Professional Baseball (IPB) team and determine the effects of on-site activations on three types of consumer-focused sponsorship outcomes. Also, this study compared the impact of various on-site activations in explaining the variance of the three types of …