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Showing 1 to 5 of 5 for “"Omnichannel retailing"”.
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Omnichannel Retailing and Changing Habits in Consumer Shopping Behavior
… platforms, giving rise to the new phenomenon of omnichannel retailing. Omnichannel refers to the customer-centric strategy that integrates all available channels to create a seamless shopping experience that increases the convenience for the customer throughout the shopping process. This blurring …
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New revenue management problems for online platforms
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2024-05-01
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Omnichannel shopper behaviour in the emerging South African Fourth Industrial Revolution environment
Submitted in fulfilment of the requirements of the degree of Doctor of Philosophy in Marketing, Durban University of Technology, Durban, South Africa, 2025.