Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Olympic torch relay"”.
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Sacred Flame: 100 Years Later Still Bringing Communities Together
The Olympic torch relay, as the essential bond between the ancient and the modern Olympic Games and the symbol of Olympism, serves as the prelude to the Olympic Games and conveys a message of peace, goodwill and friendship along its route. Even though the torch relay is one of the most essential …
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Buy or boycott?: an examination of mediated consumer animosity effects on purchase intentions
… brands in the context of the 2008 Beijing Olympic torch relay crisis. Theories of social identity and realistic group conflicts served as a theoretical framework to model the impact of consumer animosity on purchase intentions. The results suggest that the stable and situational animosities …
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Burning protests, the rhetoric of agitation and control of the journey of harmony tour
… along the international leg of the 2008 Beijing Olympic torch relay. This study aimed to identify the rhetorical strategies employed by the agitators that were demonstrated along the torch relay. There were two agitative groups: The movement and the counter-movement. The movement began at the …