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Motivated to Attack: Consumer Aggression Against Brands and Other Consumers

Milne, EthanThe University of Western Ontario2026

… status motivated act. In Essay 2, I introduce “Offensive Consumption” as a form of consumption wherein consumers actively desire to offend others with their purchases, rather than offending others as an unintentional byproduct of consumption. In Essay 3, I introduce “Status Seeking Aggression” …

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