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Showing 1 to 3 of 3 for “"Normative factors"”.

  1. How does Environmental Course Content Contribute to Students’ Choices for Plant-based Bioplastic Produce Bags?

    … Focusing on the interplay between economic and normative factors, the research examined how environmental course content may influence their purchasing decisions. This research utilized Rational Choice Theory (RCT) and Norm Activation Theory (NAT) to uncover motivations. Most students indicated …

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  2. Digital Self-publishing as Planned Behaviour: Authors' Views on E-book Adoption

    … However, this position focuses on economic factors at the expense of other potential influences. This thesis applied Azjen's (1991) Theory of Planned Behaviour to explore which factors have the most influence on authors' decision to self-publish e-books, and, conversely, which factors

    ottawa-retro Repository record for Digital Self-publishing as Planned Behaviour: Authors' Views on E-book Adoption (opens in a new tab)