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Showing 1 to 2 of 2 for “"Nonprofit organizations -- Marketing."”.
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Non-profit organizations' use of the internet to tell human interest stories : a content analysis of non-profit web sites.
This thesis explored how non-profit organizations utilized the Internet to frame their causes through personal stories that illustrate the good works and acts of charity performed by the organization. A sample of 26 non-profit health charities' Web sites produced 344 "good works" stories that were …