Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 2 of 2 for “"Nonprofit marketing"”.
-
Nonprofit Marketing Education in the United States: An Examination and Interpretation of the Prevalance and Nature of Curriculum
<p>The nonprofit sector is a large, growing, and essential part of the United States economy. There is a history of inspired ideas and complex change in the nonprofit sector that marketing educators and business school administrators must understand if they are to be leaders in the continuing …
-
Intimacy, identity and loyalty: Exploring the mediation pathways towards donor loyalty and the moderating role of donor identity esteem
… on charity income in the long term. Although marketing scholars have examined factors such as trust, commitment and satisfaction—the key to drive donor loyalty — the complex nature of donors’ underlying psychological processes toward donor loyalty remains unclear. This thesis aims to enhance …