Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 46 for “"Nike"”.
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Nike, feminism and rhetoric
This thesis examines Nike's women-directed advertising in the 1990s. The emphasis is placed on determining how Nike advertising reached such great levels of popularity, and why they resonated so deeply with female consumers. Considered in light of contemporary theories of rhetoric and feminism, it …
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Rozdíly ve vnímání značek adidas a Nike švédskými a českými spotřebiteli
Název: Rozdíly ve vnímání značek adidas a Nike švédskými a českými spotřebiteli Cíl: Cílem této bakalářské práce je identifikovat a charakterizovat konkrétní rozdíly mezi českými a švédskými spotřebiteli ve vnímání sportovních značek adidas a Nike. Dílčím cílem bude zhodnotit výsledky pro každou …
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Sustaining Digital Transformation in the Post-COVID Era: Nike Case Study
… frameworks, this research will focus on Nike Inc., (Nike) as a case study. Nike, one of the largest and most well-known sports brands in the world, is also a company that puts digital transformation at the forefront of its business strategy. The firm’s goal of accelerating their digital …
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Practical example of base source optimization : footwear profiling at Nike, Inc.
… for footwear development, or "profiling," at Nike, Inc. has grown with the company and become significantly complex. It is no longer possible for a single person, no matter the level of experience, to optimize the company's profiling plan without computational assistance. Optimization methods, …
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Why do we just do it: a study of adolescents' influences for Nike sneakers
… and equipment industry, the author focused on Nike during this study. The researcher collected a convenience sample of fifteen adolescent boys residing in Southern New Jersey to participate in a focus group session and telephone interviews, and complete a 24-question survey. The researcher …
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Ankle sprain prevention - the effect of the Nike Free shoe in elite male soccer players
… per week over a three month period wearing the Nike Free Trainer. Data on ankle sprain incidence throughout the season was collected, as well as scores on tests of ankle strength, static balance, dynamic balance, agility and self-reports of ankle function. These scores were compared to those of …
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Development of a criteria based strategic sourcing model
Strategic sourcing is a key factor in enhancing Nike's competitiveness and organizational and operational performances. As Nike faces increasing pressure to expand margins and reduce source base risk during a climate of volatile commodity prices and rising labor costs, it is imperative that Nike …
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Predictive analytics for inventory in a sporting goods organization
… inventory levels on the external perception of Nike's overall financial performance, inventory management continues to be a high priority for the most senior leaders at Nike. The average DSI (Days of Sales in Inventory) has not dramatically changed overall from 2007 to 2012. While the business …
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Methods for predicting inventory levels in a segmented retail supply chain
Inventory is the largest asset on Nike's balance sheet-$3.9 Billion on May 3 1 st, 2014-and a key indicator of supply chain health. With new markets, products, and channels being added to Nike's sales portfolio each year, the environment in which Nike's supply chain must operate is becoming …
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Accelerating the onboarding of a new factory partner
Nike established the Advanced Manufacturing team to create a future of manufacturing that will be able to better meet growing customer expectations, battle rising costs of production, and unlock new design capabilities. While new methods of manufacturing are groundbreaking for Nike, there is …
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A process improvement framework for achieving agility for replenishment products
With a goal of becoming a $50B company by 2020, Nike is improving current processes and using innovation to break barriers in technology, supply chain and manufacturing. The objective of the internship project with Nike's North America Always Available team is to provide recommendations on how the …
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Rapid supply chain strategy simulation development for enhanced cross-functional collaboration in high growth environments
Like companies from almost every industry, NIKE faces a marketplace that is transitioning toward e-commerce. Over the next five years, retail sales through NIKE.com are anticipated to grow meteorically. For NIKE specifically, this shift represents a change not only in where and how consumers shop, …
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Predictive modeling of fulfillment supply chain for delivery performance improvement
NIKE, Inc. Direct-To-Consumer (DTC) represents sales from NIKE-owned retail stores and internet websites. DTC is experiencing tremendous growth and is projected to account for 32% of NIKE's revenue by 2020. DTC Digital (Nike.com) alone is estimated to grow at more than 46% year over year. To …
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Using analytics to improve delivery performance
… is a key performance indicator that measures Nike's ability to deliver product to the customer in full and on time. The objective of the six-month internship was to quantify areas in the supply chain where the most opportunities reside in improving delivery precision. The Nike supply chain …
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Point-of-sale demand forecasting
Nike Always Available (AA) is a significant global business unit within Nike that allows retail customers to purchase athletic essentials at weekly replenishment intervals and 95% availability. However, demand fluctuations and current forecasting processes have resulted in frequent stock-outs and …
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Disempowering through definition: a dialogic ethics for understanding consumer vulnerability through Nike's 'Mike and Spike' advertising and African American consumer history
… Americans in mainstream advertising. In 1984, Nike signed rookie Michael Jordan and, in 1986, Nike’s advertising agency hired Spike Lee to direct commercials starring the athlete-turned-hero. The Spike/Mike campaign became emblematic of a breakthrough in race relations. However, the cultural …
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A Framework for Analyzing Forecast Accuracy Metrics
Demand Planning forecasts at Nike, Inc. are used by many groups: Supply Planning/Materials Planning, Sourcing, Categories/Merchandising, Finance, S&OP, and Sales. These groups take forecasts as an input to make key decisions. Forecasts, by nature, will be inaccurate. There are two big unknowns to …
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Inventory optimization model for NIKE's long lifecycle highly seasonal replenishment products
Currently, demand and inventory planners at NIKE Always Available (NIKE's replenishment business) experience difficulty in managing long-lifecycle highly-seasonal products like soccer equipment and fleece apparel. Very often items are either stocked out at retailers or piling up at Distribution …
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Multi-echelon inventory strategies for a retail replenishment business model
… Available retail replenishment business at NIKE is to ensure consumer-essential products are in-stock at retailers at all times. To achieve this goal, NIKE has developed a forecast-driven, make-to-stock supply chain model which allows retailers to place weekly orders to an on-hand inventory …
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Revolutionizing The Run: A Wearable Technology Study
… By investigating products from companies such as Nike and Adidas, and also by exploring themes of personal augmentation in science fiction, this thesis will explore the conceptualization of a soft, wearable garment system for runners that utilizes developing advancements in technology, apparel and …
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