Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Niche Marketing"”.
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A Phenomenological Study Into Niche Marketing In Higher Education
… themselves from competing institutions through niche marketing initiatives. This qualitative, phenomenological study developed existing research and addressed a gap in the literature as it relates to niche marketing in higher education. The research objective of this study was to illustrate the …
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The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia
Marketing strategies are critical to improve the performance of any small and medium-sized business in the world. The purpose of this study is to investigate the importance of marketing strategies for small and medium-sized enterprises in Johor, Malaysia, by focusing on the impact of different …
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Evaluating survey on the usage of social media in the Icelandic horse industry
… role of social media within the Icelandic horses niche community, investigating its impact on perceptions, behaviors, and buying decisions within this target group. Quantitative data on the subject was collected using a web-based survey, 603 partici- pants responses were collected and …
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Marketing post sixteen colleges: a qualitative and quantitative study of pupils' choice of post sixteen institution
… and the possibility of bias and manipulation in marketing information.<br/><br/>Firstly, on the supply side, the marketing undertaken by one sixth form college is examined alongside quantitative data from college records, (retained over a period of twelve years.) Data are analysed to determine …
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Strategies for economically sustainable resist dyeing industries in Abeokuta, Ogun State, Nigeria
… low customers’ patronage, poor management and marketing skill, lack of adequate and<br/>functional social amenities, low purchasing power of consumers who often buy on credit and<br/>pay on instalment (some don’t bother to pay their debt), increased competition from<br/>smugglers of second-hand …
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Niche Croppind and the Rural Landscape in Wise, Dickenson, Scott, and Russell County Virginia
Niche market cropping can be a source of economic development to economically depressed rural areas. The thesis takes place in the four counties of Wise, Russell, Scott and Dickenson and this study region is used to develop the ideas of limited regional competition, and product diversity for niche …